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Bid Number: RFP 2018-01
Bid Title: 2018-01 Event Production and Management Services for Special Event at the Apopka Amphitheater
Category: Open Bids
Status: Cancelled
Additional Status Information: Deadline Update Addendum 2


The City of Apopka seeks a strategic, creative and passionate firm to take on the task of providing, staging and management of up to four festival-type events per year at the Apopka Amphitheater.  It further desires a firm that is able to create wholesome, lively, fun experiences surrounding the events at the Apopka Amphitheater and to take the City’s events to the next level.  The winning candidate will have the proven ability to grow an event, understanding of long-term planning and has an innate ability to identify and secure sponsorship funding while creating programs to attract sponsors.  Demonstrated experience in working with a public agency or governmental entity is a plus.  The main objectives of this RFP are to create events that showcase Apopka to the broad Central Florida region, to the state and the southeastern United States; increase sponsorship contributions and make the events financially self-sustaining; completely outsource all event related logistics, tasks, marketing, promotion and labor; and increase overall attendance of residents and visitors alike. 


Publication Date/Time:
10/9/2017 12:01 AM
Publication Information:
Closing Date/Time:
11/14/2017 1:00 PM
Submittal Information:
Shall be submitted to the City Clerk’s Office, City of Apopka, 120 East Main Street, Apopka, Florida
Bid Opening Information:
11/14/2017, 1:00 PM
Pre-bid Meeting:
Contact Person:
R. John Dufresne, Purchasing Manager, City of Apopka, 120 E. Main Street,
Email: [email protected]

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The following credentials are required to submit a proposal:

Past Performance:
• Experience in the development and management of concert events for community in the local area or nationally.
• Experience in developing a sponsorship program and obtaining sponsors for events.
• Experience in working with public agencies such as local governments, DDAs, CRAs, etc., if applicable.

Comparable Projects:
At least one comparable project (similar in scope of services to those requested herein) which the Proposer has either ongoing or completed within the past 3 years. The project(s) must showcase strategic development, goals and objectives, sponsorships and verifiable references.

Special Requirements:
The Successful Proposer will provide all services necessary to create up to four successful events at the Apopka Amphitheater between October 1 and September 30 (the City’s fiscal year). Headlining performers at past concerts were veteran and up-and-coming national country acts. Past headliners have been Jake Owens, Tracy Lawrence, Lonestar, Gary Allan, Eli Young Band, Craig Morgan, Montgomery Gentry, Joe Nichols and Chris Young and Parmalee. The City of Apopka expects the Successful Proposer to work independently; the City of Apopka may have supervisory and advisory involvement in day-to-day activities and will participate directly as where indicated (this includes the pre-authorization of performances and entertainment selections). However, it is the intent of this RFP to find an independent festival events producer that will organize, stage and manage up to four events during the fiscal year. The City of Apopka reserves the right to have input on the overall strategy and will assist in outreach to stakeholders as may be necessary and will participate as required to make each event successful.
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